Wikipedia Summary (why should I do it?)

My additional observations

CHAPTER 1
a. Brains are contralateral (right controls left/vice versa)
b. Left – sequential / Right – simultaneous
c. Left – text / Right – context
d. Left – details – analyze / Right – big picture – synthesize

CHAPTER 3 - High Concept, High Touch
IQ accounts for 4-10% of career success?
Sternberg – Rainbow Project -test to predict college success
p. 82 – “even if students, teachers, and educ. approach remain the same, improving a school’s environment could increase test scores by as much as 11%” –Georgetown U. study

Six Senses of High Concept & High Touch Attitudes
1) Design
  • combination of utility and significance
  • democratization of design fonts
>
2) Story ->context enriched by emotion
>
3) Symphony
  • ability to put together pieces
  • boundary crosser
  • the inventor (ecotrek)
  • the metaphor maker
  • Self-made millionaires are 4x more likely to be dyslexic
  • most important => ability to see Big Picture
  • follow links and reflect

4) Empathy

5) Play

6) Meaning